Meet our team

Across continents and cultures, we offer agile and integrated digital marketing solutions, rooted in a holistic approach, all delivered with a signature touch of professionalism.

Sanna Pänkäläinen

CEO & Co-Founder

Sanna is an award-winning social media marketing professional who has spent nearly 10 years helping both local and global brands achieve their marketing results . With her visionary mindset keen eye for design, and talent for collaboration, Sanna has helped redefine the way companies approach social media and content marketing today.

Sanna Pänkäläinen

Joachim Granberg

Head of Paid Search & Co-Founder

Joachim is an experienced search engine marketer with an analytical mindset and technical skills to match. He is a client-focused people-person who is always looking for the best results for his clients. Joachim has over 10 years of experience working with different brands, which has turned him into the senior consultant he is today.

Niclas Ahlström

Advisor & Co-Founder

As a seasoned business advisor, Niclas has helped countless startups launch and succeed in today's competitive landscape. With a deep understanding of the challenges facing new businesses and global networks, he's committed in providing the support and guidance needed to turn entrepreneurial visions into reality.

Fredi Palmgren

Board Member & Investor

Fredi is serial entrepreneur, investor, and board member who is passionate about international business development, strategy and CX. Fredi is enthusiastic and eager to learn, develop and adopt new things. He has founded and successfully exited two bootstrapped companies. Fredi is family-oriented with two kids, relishing adventures in the archipelago.

Kati Saari


Kati has almost forty years of international experience in various leadership and advisor positions in B2C & B2B sales, business strategy, and brand development. As a board member, Kati is a strong customer first advocate and brings a wealth of knowledge in communication and branding. While Kati keeps an eye on the long term targets, she is a shop keeper at heart, and supports our daily promise of meeting the customer promise of high quality and excellent service.


Barketing Manager

As seasoned barketing manager, Maija has helped it’s people to feel good and protected for 12 years. Maija is experienced in long forest walks, eating 9 McNuggets at once and destroying new toys within 1 minute.