Case - Vaja Finland

Building growth in design sector: 576% increase in e-com sales


Founded in 2012, Vaja Finland Oy is a Finnish manufacturer of ceramics and dishware. The company is committed to high-quality domestic production and sustainability, rooted in the experience of its founders, Henna Lamberg and Fred Owren, who previously worked for Arabia.

Vaja Finland’s goal was to increase sales through digital marketing and lay the groundwork for future international expansion, for which they partnered with Agency Bobble.


Agency Bobble designed and implemented a comprehensive digital marketing strategy, focusing on:

Social media awarness

Leveraging social media platforms to increase brand awareness, with the aim of connecting with customers and highlighting the uniqueness of Vaja Finland.

Testing Creative Solutions and Campaign Strategies

Employing various creative approaches and campaign strategies to enhance sales.

Focus on E-Commerce Sales

Strong emphasis on increasing online sales, utilizing marketing to cover the entire customer journey.


576% Increase in Sales:

Thanks to the 4 month pilot project, Vaja Finland's e-commerce sales increased by 576% compared to the previous year.

"We have been impressed by Agency Bobble's ability to understand the essence of our brand and implement effective digital marketing that has yielded concrete results.

The collaboration has opened our eyes to the possibilities of digital marketing and its significance for our future growth plans," says CEO of Vaja Finland Henna Lamberg.